Paper that Sets the Right Tone
Uncompromising craftsmanship is founded in outstanding materials. Like the finest papers made centuries ago, Crane papers are still made of 100% cotton. Because cotton fibers are strong and soft, they fully absorb and accept impressions made during the printing process, ensuring that your stationery makes a lasting impression.
Meet the Maker
Crane Creative Director John Segal spoke to The Boston Globe as part of their On the Job Series.Talk about a paper trail. Every other week, Crane & Co. creative director John Segal rents a car to make a 170-mile drive from Manhattan to the company’s printing presses in North Adams. It’s a decompression commute as he travels from the busy city to the pleasant historic mills along the Housatonic River. His favorite part of the trip — besides stopping for a coffee — is walking onto the factory floor, hearing the hum of the machines and taking in the unmistakable smells of ink. “Anyone that works in the printing industry knows that rush, and it’s amazing. How do these huge, brutal machines press ink into paper with such delicacy and grace?” says Segal. At his New York studio, he creates designs for over 400 different boxed cards, but it’s at the production plant where Segal sees his ideas come to fruition.
Segal is tasked with keeping Crane paper relevant in a digital age. The Boston Globe spoke with him about his own writing habits — he puts at least one or two missives into the mailbox every week — and how he manages to make paper a stylish alternative to e-mail and texting. Read the full story here.