Embossing, or blind-embossing, is similar to engraving in that a raised image is created by pressing paper onto a copper plate. But unlike engraving, no ink is used in the process. Instead, the raised image stands on its own on the page, bringing an understated elegance and highly sophisticated look to the final product.
For every embossed project, a master craftsman creates a one-of-a-kind die depicting the desired initials or image. While the initial cost of the die can be pricey, the die can be used repeatedly saving on future production runs. Because the quality of the final impression relies heavily on the quality of the paper used, soft papers such as Crane's 100% cotton sheets are the preferred choice.
Most frequently associated with stationery, notes, and cards bearing a family coat of arms or monograms, embossing is also used for the return address on the outside envelope of wedding invitations and most frequently for personal correspondence cards. In addition, high-end businesses and institutions of higher learning often choose to use embossing for their letterhead and business cards.
The simple, no-ink elegance of embossing contributes to its timeless appeal and makes it very easy to distinguish from other types of printing.