Lead Marketing Designer

Crane & Co., Inc., a premier manufacturer of fine stationery, currency and nonwoven papers, currently has an opening for a Lead Marketing Designer - Web & Print, located in our Manhattan office.

The person in this position will design, manage and create, from concept phase to final, all graphic communication for both the retail channels and online business of Crane Stationery's brands.

This Designer will be responsible for conceptualizing graphic layouts to support website, email and online banner campaigns, POS graphics, sales tools (such as catalogs), and printed publications. This Designer will also be responsible for styling and photographing all samples, as well as creating landing shot images for web and print usage. The incumbent must possess solid photography, typography, graphic and interaction design skills. Expertise with PhotoShop, Illustrator and InDesign are required. Understanding of HTML and CSS, as well as standards of web and email marketing is a plus.

This Designer must have experience in managing a multiple brand platform, with a strong understanding of how to differentiate brands through the use of distinct aesthetic differences. He/she will be expected to show initiative and have the ability to work effectively both independently and collaboratively within a team. He/she must be an exceptionally gifted graphic designer who thrives in a fast-paced environment and keeps current with design as it relates to a variety of evolving platforms.

Technical Requirements:

The Lead Graphic Designer will create graphics or photographic images that meet specific commercial or promotional needs, such as presentations, web images, email campaigns, videos, flash banners and both online and print marketing campaigns. The incumbent will support the digital business and work with the Creative team for all things visual and graphic. He/she may use a variety of mediums to achieve artistic or decorative effects including, but not limited to:

  • Graphic Design and Production (Adobe Creative Suite, Photoshop, Illustrator, InDesign)
  • Digital Media (Flash, JavaScript a plus)
  • PowerPoint or Keynote for Presentation Animation
  • E-mail Campaigns (HTML/CSS, Silverpop a plus)
  • Promotional Signage (Illustrator or InDesign)
  • Photography and Video editing a plus (Photoshop, Premiere, AfterFX, Camtasia Studio, Soundbooth, Flash)
  • Ability to create, modfiy and optimize HTML and CSS at code level a plus


  • Bachelor's degree in design/interactive media or related field or equivalent experience
  • 3 years of visual design experience
  • Fluent in industry standard design tools listed above
  • Experience in developing and/or managing aesthetic differentiation across multiple brands
  • Hands-on expertise in production for online media, including best practices and media-specific limitations
  • Proven success in driving and directing the creative process, strong conceptual thinking
  • Understanding of designing intuitive site functionality, interaction, site architecture, user interfaces and navigation a plus
  • Able to brainstorm and mock up design ideas in a fast-paced environment
  • Experience designing for, or working with, various tablet applications (iPad, etc.) a plus.
  • An excellent communicator, comfortable leading initiatives and managing across functional areas. Strong verbal, interpersonal and written communication skills
  • Proven "hands-on" problem solver. Flexible, able to manage time effectively and juggle overlapping priorities
  • Demonstrated ability to meet deadlines and manage multiple projects; able to concurrently handle projects with cross-functional teams
  • Awareness of social correspondence and personal communication landscape and capabilities a plus.
  • An understanding of Social, Business and Custom personalized stationery a plus
  • Ability to travel periodically primarily from NY office to Crane's offices in North Adams, MA or Kennebunk, ME.
  • Online portfolio required

Please send resume, cover letter, and salary requirements to: careers@crane.com

Employemnet Manager
Crane & Co., Inc.
30 South Street
Dalton, MA 01226